Made in France, Made with love
A new concept for the Pavilions France to serve French products and brands since January 2015.19-06-2015
With the France Pavilion, Sopexa supports each year nearly 2000 companies in 20 000m2 in the world. These pavilions remain a key element of business success internationally. With a new promise that federates and a new architecture of the stands, favorable environment for exports for a favorable export environment is immediately created, ensuring your products and your brand visibility they need to penetrate markets efficiently.
Come exhibit your products on the new concept of the Pavilion, the colors of the hexagon, for guaranteed visibility and very high quality to international buyers. You will enjoy very functional and modern spaces, designed to meet your expectations in terms of services and furniture. Did you know that in each room, Sopexa deploys an important communication for exhibitors (press relations and media plan, partnerships, buzz on social networks ..), complete with animations high value held in the Pavilion, to present value your products and bring out the vis-à-vis competitors Pavilion?
By exhibiting under the banner “Made in France, Made with love” is all the quality know-how to the French, the passion and commitment that drive you as professionals of the food sector are valued, whether business or inter-regional power.
Sopexa and Heidi Win Big at France’s 2015 “Grands Prix Communication & Entreprise”: they scoop up an Honorary Prize in Corporate Brand Identity category for “Made in France, Made with Love” campaign.
At the 2015 “Grands Prix Communication & Entreprise” ceremony in France, Sopexa, the global agency for food, drink and lifestyle marketing, in partnership with Heidi, was awarded an Honorary Prize in the Corporate Brand Identity for the development of French Ministry of Agriculture, Food and Forestry’s campaign “Made in France, Made with Love” last week.
Created to support the export growth of circa 8 000 French companies around the world, the brand embodies the passion and know-how of France’s food and beverage industry professionals. It also highlights the traditions, terroirs and taste for innovation that drive them and make French products unique.
The claim “Made in France, Made with Love” conveys a promise rooted in the French food industry‘s values.
The visual was designed to be elegant and fit into any type of media harmoniously, while spotlighting the word “LOVE.”
The key visual features a knife, a fork and a bottle of wine that form a pattern evoking the monograms of France’s world-renowned lifestyle, fashion or leather goods brands.
The new identity was introduced at international food & wine trade shows , via the French Pavilion. This true flagship brings together nearly 2,000 exhibitors at food and beverage trade shows worldwide and was visited by 755,000 industry professionals in 2015.