Tokyo has just opened the season of Apéritifs à la française

Logo France Bon appétit

The French art de vivre is celebrate around the world: a gourmet break over three continents with events in Tokyo, Copenhagen, Quebec, Hong Kong and Dubai between May and November.

Foreign consumers will have the pleasure to enjoy French specificities and various activities, conferences and seminaries.


Apéritif à la française is on Japan o’clocks


In tokyo, from the 19 to the 21 of May, amateurs and professionals have gathered around their love for the art of living and the French gastronomy, and will gathered again in 17 other cities during june. A French, friendly and elegant atmosphere recreated thanks to 30 participating brands and chefsIle de France has settled an Art Deco café and organized a “Cheese Party”, in a 30’s ambiance for a unique experience. Many delicacies had been prepared by a dozen of great French and Japanese chefs, served with Baget Jouette and Duval Leroy Champagnes. For the beer lovers, the famous Garçons de Café Race was hold by Kronenbourg. In the end, Japanese and Francophiles visiting Tokyo could participate at the conferences and seminaries about the French “art de vivre” and the culinary arts.

It’s not too late to participate, find the whole program and more information here

If you’d like to know more about those 3 days in Tokyo, discover or taste again French gastronomy, find us on Facebook and our website .



Pursuing its global trip, Apéritif à la française will settle in Copenhagen.



June 9th to 12th, the famous covered market Torvehallerne, will host visitors coming to discover French products in a welcoming atmosphere. Under a huge tent in the colours of French flag, sixteen exhibitors will show the many faces of French aperitif. Duck confit sandwishes from the Bistro Ma poule, traditional delicatessen from the shop Le Gourmand or many French cheeses at La Fromagerie, and as refreshments aperitives served by Pernod-Ricard, Les Vins d’Alsace. and many more wines and spirit to try.

Celebrations will go on during the entire week in some participating restaurants. Until June 18th, 40 restaurant owner from Copenhagen and the Danish provinces will propose a French aperitive. The wines will be showcase in 17 Holte Vinlager wine stores.

Find more information here.

On its way to conquer Quebec


For the third year in a row, Apéritif à la française is one of the partner of the Summer Festival (Festival d’été) in Quebec, Canada. Eleven days, from the 6 to the 16 of july, during which festivalgoers and opinion leaders will enjoy the Apéritif à la française VIP space and discovers partnering brands products : Maison Chapoutier, Domaines Paul Mas, Les caves des Vignerons Pfaff, Domaine Perrin la Vieille Ferme, Sieur d’Arques Première bulle and Grand Marnier.

L’événement sera prolongé dans les points de ventes de la Société des Alcools du Québec où les consommateurs pourront participer à des dégustations expérientielles.

An event continuing in the Société des Alcools de Québec retails where consumers will be able to participate at experiential tastes.

News and complementary information over here


Back in Asia at the Wine & Dine Festival in Hong Kong


Between October 26th and 29th, Apéritif à la française play a part in the entertaining Wine & Dine festival, a fair that gather cuisine from all around the world during 3 days of tasting and discovering. Visitors will discover many French products on one of the largest stand of the event. Various activities will be proposed for this mainstream operation, in a joyful and colorful event.

Other information will follow, stay tuned on the website.




An endless summer in Dubai


Pour clôturer cette belle saison 2017 de l’Apéritif à la française, l’événement tricolore se terminera dans l’emblématique ville des Émirats Arabes Unis le 25 novembre. Un apéritif sous le soleil du Moyen Orient avec comme les années précédentes de nombreux partenaires et des activités pour toute la famille.


To close this beautiful 2017 season of Apéritif à la française, the blue, white and red event will end in the iconic city of the United Arab Emirates on November 25th. An aperitif under the sun of the Middle East with, like every previous years, many partner brands and activities for the entire family.

All news will be broadcast soon here




The 2016 edition has its after movie, see by yourself