“Made in France” Advent calendars 100% satisfaction guaranteed30-11-2018
The festive season is well and truly upon us and French businesses are battling it out in the innovation stakes to satisfy the expectations of Made in France enthusiasts. While chocolate may be the favourite in the somewhat short-lived advent calendar stakes, this is certainly not a one horse race. Read on for every good reason to gift a taste of France this advent.
Chocolate and pastry specialists perpetuate tradition
We have chocolatiers to thank for marketing the very first advent calendars. Many chocolate specialists in France keep this tradition alive, from the most well-established companies, to the latest up-and-coming, like Le Chocolat des Français. Famed for its artistic collabs, Le Chocolat des Français has gone extra large this year, and called in the services of illustrator Paul Thurlby to come up with an ephemeral piece of art. Inside, a treasure trove of delicious surprises, such as chocolate ganache fondant, gold-topped chocolate discs or crunchy caramels. Meanwhile, macaron miracle-worker Ladurée is proposing a red and white advent calendar, with a subtle nod to its exclusive 2018 festive collection. The calendar takes its inspiration from tradition Nordic decor and houses a selection of gourmet chocolates and sweets including calissons, caramel bonbons, and an assortment of chocolates and nougat. Maison Pierre Hermé too is in on the festive advent act, and has created a light grey and blue toned version to reimagine the traditional Christmas wreath, tempting followers on a multi-sensory journey, leading each day to a different gourmet discovery. The Pierre Hermé advent calendar is available in the UK, Hong Kong, Macao, Morocco and Japan.
Bonne Maman, miniature jam jars for the season
Every year, the Bonne Maman advent calendar is met with rapturous applause in France and around the world. Flaunting the famous Vichy checked motif, Bonne Maman offers a daily jam extravaganza with no less than 23 flavours, including some that are impossible to locate on shelf and released exclusively for the event. Among the flavours available in the 30g pots (perfect replicas of the iconic 370g full-size version), look behind each window for the sweet Strawberry and wild strawberry, Raspberry and lychee, Fig and violet and even a special Christmas edition full of spicy, festive flavours. Window 24 holds a special surprise to hang on the Christmas tree. The brand has also released a special US edition, while a further version will be sold across Europe in the UK, Italy, Switzerland, Belgium, the Netherlands and Austria, and also Finland, Canada and Australia.
Chef, cheese and beer… something for everyone
UK consumers who happen to be partial to creamy, flavour-rich cheese, will particularly appreciate the seasonal Pavé d’Affinois advent calendar created in partnership with Asda supermarkets in the UK. 24 individually wrapped cheeses, grated or in small cubes, come in four delicious versions: original, extra creamy, washed-rind and chilli. Meanwhile Bernard Loiseau’s spectacular advent calendar is literally flying off shelves. The 2018 edition includes 12 luxury deli delights, six vouchers to spend in Bernard Loiseau, and six accessories to deck the dining table – 25 gifts in all for an indulgent festive treat, or to place under the tree. Diane and Adrien, the two founders of artisan beer company www.mabierartisanale.fr, have also launched their own particular take on the advent calendar. 21 beers sourced from authentically French microbreweries, including five festive beers specially brewed for the calendar. In the last three boxes, these ardent microbrewery-seekers have secreted a selection of serving and brewing accessories, including a beer glass and beer bottle opener.