Maison Francis Miot, a company that refuses to stand still08-12-2017
The company specialising in producing handcrafted jams has seen its expertise recognised this year with a rich crop of awards.
Based in Uzos, near the town of Pau in the Pyrenees, Maison Francis Miot has continued to go from strength to strength since its launch in 1985 by its founder, Francis Miot. A larger than life character, this gastro-gourmet has left a tremendous legacy in his wake, a company whose mission is to continually evolve while safeguarding its trademark originality.
EPV: rewarding experience
This year once more, the company from south-west France has proved a credit to its country with its skilled expertise and innovation. Awarded the coveted EPV* label, Maison Francis Miot joined an exclusive circle of some 1,500 companies across France recognised for exemplary craftsmanship and unique skills. Leading the way in promoting “made in France” excellence, the coveted label is awarded by the French Government only after rigorous scrutiny. The label recognises small to medium-sized companies synonymous with French disctinction, whether on an industrial or artisanal scale. The focus remains on mastery of advanced, renowned or traditional skills, usually inherently linked to a terroir or specific place.
A star-studded performance at the “Gourmet Oscars”
And as good news usually comes in pairs, Maison Miot can also be proud of recent accolades at the UK’s famous Great Taste Awards, where three of its products were singled out for awards –
Mango Chutney 100g: 2 stars,
Blueberry Ginger preserve 100g: 1 star,
and Jurançon gelée with Espelette pepper 100g: 1 star.
The Great Taste Awards are organised by the Guild of Fine Food and the widely-accepted benchmark for excellence, and often described as the Oscars of the food and drink world. Maison Francis Miot can now add the coveted GTA logo to its products, a clear label that customers can trust when buying food and drink at their local, quality retailer. In 2017, more than 500 judges, including seasoned professionals from the food and drink sector, met over a period of 62 days to select only the very best products.
The hottest jam: La Parisienne
One of the latest lines to come out of the Miot stable, la Parisienne is a delicious red fruit preserve, made essentially from strawberries and cherries, together with gourmet poppy notes. Intensely perfumed, it is the epitome of French style, encapsulated through the capital’s monuments, distinctive, unique atmosphere, not to mention stylish residents. La Parisienne is dedicated to its namesake Parisians.
Desperately seeking Miot jam ?
Maison Miot is particularly well-represented in international markets with exports accounting for some 35% of total sales. Europe, Asia and Dubai are the brand’s three most important markets. “Our jams are listed in the most prestigious delis and major luxury hotels, notably in Singapore at the Shangri-La Sentosa Resort, in Thailand, Hong Kong (Landmark Mandarin and Peninsula Hotel), Taiwan, Japan, Dubai (Burj Al Arab), Abu Dhabi (Ritz Carlton), the United States (Citarella), Spain, the UK, Belgium and Germany” points out Celine Arnaud, marketing and communications manager. To increasingly engage with international audiences, the products feature at various trade fairs including the Summer Fancy Show in New York. “It’s the go-to fair for the luxury restaurant sector, attracting in excess of 24,000 trade visitors and some 2,700 exhibitors from more than 80 countries,” she explains. Market leader for jams in the fine grocery sector, Maison Francis Miot has garnered a reputation for its quality products and creative flair. Since 2007 it has stepped up its growth in international markets, distributing its jams in the most prestigious fine food outlets and hotels. Maison Francis Miot is a shining exemplar of successful French artisan businesses forging their way with success in international markets.