Frozen food: premiumisation trend at Sirha



Discover some frozen innovative french products on the occasion of the 18th edition of Sirha 2017, the major trade event of food industry in France, where 250 of 3,000 exhibitors represented the frozen food sector.

  • Marketing Director of Bridor Pascal Schneider-Maunoury is introducing Bun’n’roll, the local star of the exhibition.
  • Philippe Jame , Product Director of Tipiak Traiteur Pâtissier, is presenting their handy, nutritional miniature products.